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PRC member Zack Germroth has published a book, “Big City Public Relations: Real PR Experiences + Lessons Learned“

Published by Outskirts Press, Feb. 2024

Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with “Lessons Learned.”

Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a “most wanted” suspect pursuit by 100 police officers.

The author served Baltimore’s dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director’s hat, he also served as the Public Information Officer (PIO) for “Housing’s” 35-officer police force.